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GTL Connect Breakfast
October 3 @ 7:30 am - 9:00 am$35
Who in the world do you think you are?
Cultivating an authentic personal brand
Your personal brand is uniquely you. It’s what you stand for, what you’re known for, what you value, and how you’re perceived. In short, it’s who you are to the world. This program will address the personal branding topic from two distinct perspectives: a business owner and an employee. Building, owning, and leveraging a personal brand can look a little different across both scenarios, and this program will provide key learnings unique to each.
Matt Russell, president & chief executive officer, Russell Public Communications
Matt Russell is a public relations and public affairs executive with nearly 30 years of experience in media relations, government relations, and marketing communications. He has represented clients in the healthcare, transportation, technology, finance, hospitality, athletics, travel and tourism, manufacturing, real estate, and other industries. His clients have appeared in national media outlets including the Wall Street Journal, Washington Post, USA Today, Los Angeles Times, TODAY, Good Morning America, Oprah, Larry King Live, and others, as well as in a wide range of local and regional media outlets.
Prior to founding Russell Public Communications, Russell was the executive director of the National Integrative Medicine Council, a grassroots advocacy alliance he co-founded with Dr. Andrew Weil. Before joining forces with Dr. Weil, Russell directed the public affairs department of one of Arizona’s largest marketing communications firms. In this position, he orchestrated extensive media and public awareness campaigns for clients across the country including Advantage Health of Louisiana, the American Red Cross, Eisenhower Medical Center, Nextel Communications, and the Central Arizona Water Conservation District.
A federal lobbyist and policy consultant, Russell has held senior positions with two Washington, D.C. based health care associations – the National Mental Health Association (NMHA) and the American Osteopathic Association (AOA). A frequent lecturer, Russell has delivered the keynote address at several national conferences, has conducted a series of seminars on media relations and the legislative process, and was a faculty member of the Ohio University College of Osteopathic Medicine’s Health Policy Fellowship. He has held seats on the boards of directors for the Institute for Natural Medicine, Health Choice Political Action Committee, Big Brothers Big Sisters of Tucson, KUAT Communications Group, American Lung Association of Arizona/New Mexico, Catalina Foothills School District Foundation, and the Public Relations Society of America/Southern Arizona Chapter. In 2001, Arizona Governor Jane Hull appointed Russell to the Pima County Commission on Trial Court Appointments. He was reappointed to the post by Governor Jan Brewer in 2010.
Russell graduated from the University of Arizona with a B.A. in Political Science.
Eric Rhodes, vice president of communications, NOVA Home Loans Arizona Bowl
Eric Rhodes is the vice president of communications for the NOVA Home Loans Arizona Bowl. Eric is a native Tucsonan who has a passion for his hometown and the incredible people of Southern Arizona. The son of two educators, Rhodes has immersed himself into working with young people, specifically through athletics. His time as a Sports Anchor at KVOA was paired with mentoring, jumpstarting a non-profit career ranging from Big Brothers Big Sisters of Tucson, Pima Prevention Partnership, San Miguel High School, and the NOVA Home Loans Arizona Bowl. Eric is a soccer fanatic, and served as the Head Coach of the University of Arizona Men’s Soccer club from 2014-2018, leading the program to its first ever national title.
This breakfast is open to the public, and cost of registration is $35. The breakfast menu includes: Scrambled Eggs, Breakfast Potatoes, Bacon, Sausage Links, Fresh Fruit, Assortment of Freshly Baked Breakfast Breads, Coffee, Tea, Orange Juice and Grapefruit Juice. For more information, contact GTL Executive Director Kasey Hill at (520) 792-2250 x 141.